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ALA 254: On Creativity and Design is in the Details

Issue 254 of A List Apart is available. Here’s the details:

On Creativity by Andy Rutledge
As designers, we’re wrongly perceived as custodians and exponents of creativity. This matters because business currently overvalues creativity. To avoid the inevitable backlash, we must lead our clients’ perceptions.

and

Design is in the Details by Naz Hamid
Stop worrying about how good a designer you are, and start worrying about the myriad tiny details that can elevate your work from passable to near-perfect.

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