Our little design firm, eljl, and startup project, Dolls for Friends, have been oh so busy the last couple of months. We are in a constant state of production-moving from one project to the other, sweating deadlines and trying to keep our heads above water.

I’d forgotten what it meant to be completely out on your own, tracking down leads, chasing money, coding, designing, meeting with clients, tackling self-promotion, etc. It’s a huge job owning your own design studio; especially when there are only two of us at this point. I can’t imagine what the Pentagrams, Weiden + Kennedys and Happy Cogs of the world have to go through to make their ends meet and stay afloat.

Despite all the hassles, long hours and stresses of wondering about the next paycheck, it’s nice to be able to sit back at the end of the day and know that you answer to yourself (and clients too, but mainly yourself.) It’s the life we’ve always wanted to lead, and it is slowly, finally becoming a reality.

This entry was posted on Wednesday, April 30th, 2008 at 8:04 am and is filed under Business, Dolls for Friends, Life, eljl. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.