I started on a personal re-design of my branding in 2016. My logo had been initially re-designed in 2014, and was ready for a slight re-vamping. The printed materials for my personal brand were nearly non-existent, so I constructed a complete set of collateral to promote my writing and design work in the future.
The original purpose for my URL webclique.net was one of collaboration. I had envisioned setting up a collective environment in which close friends (designers and artists) would work on various projects in a collaborative fashion for the benefit of the entire team. Over time the intention for the space changed, and in the 1999 I assumed the space for my personal portfolio site.
Over the years, this site and my personal brand have undergone a lot of changes. During this year’s re-design I went back and explored the roots of my work and my intentions as a designer. The updated logo received a flat treatment designed to represent simplicity. Through the use of simple overlapping triangles, I tried to bring out ideas of stability and strength through a minimalized geometric set that recalls the outdoors and strength of the mountainous region in which I live.
![Project Image](https://www.webclique.net/wp-content/uploads/2016/05/erin_lynch_logo_guidelines.jpg)
I spent time simplifying and evolving my personal mark. Updated colors and pattern work were introduced to add additional depth, options, and variety to the overall branding.
![Project Image](https://www.webclique.net/wp-content/uploads/2016/05/erin_lynch_biz_cards.jpg)
My personal business card designs were purposely kept minimal. I used a simple repeating pattern on the reverse side of the card which was culled from the primary shapes used in the main mark.
![Project Image](https://www.webclique.net/wp-content/uploads/2016/05/erin_lynch_letterhead.jpg)
I designed two versions of letterhead for this project. A CMYK version of the letterhead was done for unique mailings, while a black and white version was designed to work on a normal office printer.
![Project Image](https://www.webclique.net/wp-content/uploads/2016/05/erin_lynch_biz_envelopes.jpg)
I designed two versions of an envelope for the re-branding as well. As with the letterhead, I focused on one envelope in CMYK that could be used for higher end mailings and a black and white version that could be printed from most ink jets and laser printers.