Much of what we get out of a design school education is slanted to satisfy the primary purpose of making a designer employable upon graduating.
Design education needs more focus on developing soft skills in their freshly minted designers. Talking about the intangibles of this career is beneficial.
I had a business coach during the first year I started the studio. I was doing a small amount of business, had a few steady clients, and was really focused on growing. I wanted the studio to become something bigger.
When people ask me why I decided to start my own studio my standard response is, “because I made a terrible employee”.
A few months ago I wrote a piece about how embracing risk is an essential skill for entrepreneurs to develop. The crux of the article was that it’s not easy to feel comfortable taking risks.